The digital strategy of any organization revolves around a website. The situation is no different for lawyers, especially those who have just started their own practice or agency. It is essential to know what goes into the creation of the best law firm website design. An effective interface helps in building up the brand of the agency as well as expanding its reach among the target audience. In addition to having aesthetic appeal, the website must also provide an intuitive and fulfilling experience to users.
The interface does not merely provide information about the attorney firm but it also acts as a powerful marketing tool. The following features are an indispensable part of all high-quality custom law firm website designs:
1. Prominently Visible Contact Information
Most people who visit an attorney website are looking for a solution to a legal issue. Their main purpose of arriving on the interface is to learn about the professional. Even if, the interface provides all information in clear language, there will be some questions in the mind of the visitors.
These doubts can be satisfied only by getting in touch with the agency. It, therefore, becomes essential to provide the necessary contact information at prominent locations of the website. In the best legal interfaces, you will see details like telephone number, email ID, or a link to the contact form right on top in the header. Moreover, the phone number is clickable so that anyone accessing the website on a mobile device can get in touch with a single click.
2. Responsive Design
Incorporating responsive design techniques in the website design is mandatory in today’s world. Mobile devices are the major force driving modern internet traffic.
People are using their smartphones and other handheld gadgets to conduct searches and surf websites. A responsive interface will help attorneys become accessible to their mobile phone using prospective clients.
It will ensure that people can access the website on any kind of gadget and the display will be perfect on most of them. Furthermore, there will be navigation options meant specifically for small devices apart from buttons and links customized for touch actions.
3. An Informative Blog
A new interface will be competing with multiple others in its category for catching the attention of the target audience. Search engine optimization (SEO) helps in improving the online visibility of a website and reaching out to relevant audiences.
Content plays a vital role in effective SEO and a blog is an essential accessory for a website because of this reason. Lawyers can create informative material around the problems faced by people they are targeting.
They can publish the articles after optimizing them with relevant keywords on their website’s blog. This will not only help their interface appear in related searches but also build their reputation as a knowledgable entity in their domain.
4. Client Testimonials
In the real world, agencies depend upon referrals to get new business. A similar tactic can be adopted in the digital arena as well. Lawyers can ask their satisfied clients to provide text or video testimonials which can be included on the interface.
In fact, all best law firm website designs prominently display the positive feedback received from their clients. This helps in building up their credibility and encourage other people to trust the firm.
It will also be sensible to ask people to leave their reviews on the agency’s Google page and place a link to the page on the interface. Never post fake recommendations and include only genuine feedback on your website.
5. Links To Social Networks
Social media is another digital platform that can be used to engage the audience and build a brand. Experts in online marketing for law firms insist that attorneys must create profiles and get active on various networks. The links to their social accounts must be placed on their website, preferably on the attorney profile pages.
This will give website visitors a chance to check out the kind of interaction the professionals have with their followers. It will also allow people to directly get in touch with a lawyer. Most of the prospective clients stay in the same geographical location as the firm.
Find out the networks that are popular among them and make sure they are part of your social media strategy. It will also be useful to include social sharing buttons on blog posts so that people can forward them to their followers.
6. Profile Pages With Photos
As mentioned earlier, people visit attorney interfaces to know about a professional’s expertise. Separate profile pages for each lawyer of an agency is a must for all legal websites. Hire a professional photographer to take good pictures of all the lawyers.
These high-quality images must be included in the attorney bio. Provide a brief but clear description of the attorney’s skill and experience in her practice area. Do not forget to place a clearly-visible call to action button with a strong message like “Call now” in the profile. In case, the agency has a lot of attorneys, then include a search feature based on multiple criteria like practice field and name.
7. Lead Capture Forms
A lot of people will not straightaway click the CTA button or call the firm. Many of them will need some time to make up their minds. A lead capture form is an effective tool to target such visitors. Create a form by including the necessary fields like name, contact number, email ID, practice area or a query. This will help the firm engage these people who may convert into clients in the future.
These features can be consistently spotted in all the best law firm website designs. Attorneys must include these attributes in their layouts to build their credibility in the digital realm and attract more clients.