The demand for e-commerce website development has seen a huge increase over the past few years. A major reason for the emergence of this trend is the rising number of mobile users. People are using smart devices to conduct online shopping transactions for purchasing all kinds of products and services.
Even traditional physical enterprises are adding a virtual outlet to their website to target internet users and increase the reach of their business. One of the major technical features which facilitates efficient creation of an e-commerce interface is responsive web design.
This helps in creating a mobile-friendly website with various user-friendly attributes. Let’s see why responsive design is essential for the development of better online stores.
1. Increases Number Of Visitors
One of the biggest benefits that responsive design techniques provide is an increased number of visitors to the virtual marketplace. Integrating responsive elements in the e-commerce website design makes the new interface accessible on all kinds of devices.
The web pages adapt themselves to the dimensions of the screen of the gadget being used by a visitor. Moreover, all the important information like product views and details are also displayed in an optimized manner on all machines.
The majority of internet traffic is being directed from handheld smart gadgets. Creating an interface with mobile-friendly procedure helps in targeting all types of users and increasing the traffic to the outlet.
2. Facilitates Better SEO
The number of mobile users has grown exponentially over the past few years. Google officially stated that people were accessing it through smart gadgets rather than desktop systems.
This forced the search engine giant to take into consideration the user experience of such visitors while deciding the SERP rankings.
It started mobile first indexing which means that it assesses the mobile version of an interface to finalize its ranking in a relevant search result.
This means that any virtual outlet that has mobile-friendly features has a better chance of appearing prominently in related searches as compared to a desktop only website.
3. Helps Leverage The Power of Social Media
Modern enterprises cannot afford to keep social media out of their marketing strategies. The vast user base and incisive reach of social networks have forced businesses to use the channels for promoting their products and engage their audiences.
A responsive interface helps online entrepreneurs to leverage the power of these networks to boost their business. A major reason for the popularity of social platforms is the increased use of smart gadgets.
This means that a large number of people arriving on an interface from a social promotional campaign will be smart device users.
Incorporating responsiveness in e-commerce website development helps provide a wholesome experience to such users.
4. Plays A Vital Role In Saving Money
Do you know about the alternatives to responsive layouts? One is adaptive web design and the other is creating two separate interfaces for desktops and smart gadget users.
Choosing an adaptive design helps create a static interface that is customized for six pre-defined screen dimensions. An online outlet needs to be modified constantly for adding new items or changing the visual appearance to keep the visitors engaged. This means that any alteration will require changing components in all the six adaptive layouts.
It will not only need more time to carry out all the required changes but will also increase the expenses of running the enterprise. Similarly maintaining two different websites will also be a costly and inefficient proposition.
Responsive techniques are always more cost-effective than any other option and help store owners save money.
5. Optimized Speed Of The Website
Smartphones, tablets, and other similar gadgets have changed the way people surf the internet in multiple ways. An interesting trend has been noticed that visitors who use such devices are much more impatient than traditional desktop users.
People tend to abandon any interface which takes more than the average time to load in their browser. Having only a desktop version will not be ideal as such interfaces can take longer to render on smaller devices.
On the other hand, a responsive layout is optimized for serving all the elements in a speedy fashion. This will ensure good user experience and keep the bounce rate also in check.
6. Improves The Conversion Rate
Smart device user-friendly stores provide an optimized and consistent shopping experience to all visitors. People can locate the items they are looking for easily and conduct monetary transactions smoothly. An e-commerce outlet with minimum to no pain points will encourage visitors to return in the future.
All these positive factors will boost the conversion rate of the interface and help in growing the business. A responsive layout, therefore, helps achieve the primary objectives of any virtual venture, which are to conduct more sales and expand the user base.
Responsive techniques are an integral part of e-commerce website development. Incorporating these features in a virtual store helps in attracting more visitors and conduct more sales.
Online businesses must never ignore the design approach as doing so will be harmful to their venture.
About the Author
Jacob Graves is a Web designer by profession and he works for a firm which provides web design service in Vancouver– FernWeb. He uses to write useful tutorials on Web design and socialize its different social media platforms.